The riddle was how to minimize the owner’s involvement as he steps back into retirement, yet not affect the brand image. The creative solution was to immortalize him as a cartoon – who doesn’t want that?! The owner, Ted Sadtler, was thrilled to see his likeness as a cartoon was still able to embody the quirky energy that he so consistently presented on screen.
Format:
Traditional video advertising – CATV & Broadcast
Digital advertising – YouTube & Meta
