This award-winning campaign was built with loyalty and audience retention in mind. As the creative strategist, we built this multiple spot campaign as an open letter to the residence of Thurston County that though Volvo Cars Tacoma relocated, the core values of this establishment can still be found… just a longer cruise away. Impactful to its customer base and to the dealerships parent company, the O’Brien Auto Group, we expanded our services to build campaigns for their other rooftops: Jaguar of Tacoma and Land Rover of Tacoma.
