Such a pleasure being asked to be Creative Director for this campaign build. 7-spot video campaign for cable and social media, paired with radio spots and print ads for publications – a big ask! The creative strategy for PRO Club’s membership drive was to hyper-target specific demographics with very relatable narratives. Data-driven analysis helped field the media placement to reach the right audience. The success of the campaign has created a buzz from new and existing customers excitedly talking about having seen the campaign on television, online, and on the radio – it’s everywhere!
